Bryan Foster, author of School Marketing e-Handbook: Easy to Use Guide to Market Your School, and the SMA School Marketing website, has been marketing Catholic schools for almost 20 years in city and country, elementary / primary and high schools. Bryan is a school marketing innovator and has been since being the first school marketing manager on the Gold Coast in the early 1990's.

A highly ethical approach to school marketing, and passion for marketing the Catholic school, was formed as a result of his extensive Religious Education teaching and leadership experience.




School Marketing Experience

Bryan is the School Marketing Manager at Aquinas College, a Catholic secondary co-educational college on the Gold Coast in Queensland, in what is arguably the most difficult school marketing region in Australia, since 1994. He is also the school’s Assistant Principal Religious Education.

As a primary school principal of two schools, Bryan Foster was heavily involved in marketing both schools.


Featured in a Sydney CEO publication

Bryan Foster is featured in 'Super Marketing Your School', by Ted Myers, Head of Promotions and Publications at Sydney Catholic Education Office . This case study highlighted the progress, at Bryan's school, Aquinas College, Southport, Australia, of their school marketing plan and successes.

From spectacular beginnings Bryan developed the highly successful school marketing plans, strategies and methods for today's world. 

Topics covered by Ted Myers about Bryan's marketing experience at Aquinas included: Building Relaionships with the Media, Promotional Philosophy and Key Promotional Strategies. The key strategies were: Developing a close working relationship with the media; Developing stronger feeder school releationships; Professionally-produced publications and Co-operating with other Catholic schools.

Developing these strategies and more for the school marketing world of today is a primary aim for Bryan Foster. His school marketing e-handbook... explains these in easy to read, step-by-step procedures.


Educational Experience and Qualifications

Bryan Foster has taught for 30 years in Catholic schools from Years 1 to 12. He has held various senior and middle management positions: a primary school Principal in two schools, APRE in secondary school and Years 9, 11 and 12 Coordinator.

He holds a Master of Education degree from the Australian Catholic University in Sydney, a Bachelor of Education degree, a Graduate Diploma in Religious Education and Diploma of Teaching from McAuley Teachers College in Brisbane, along with a Diploma of Religious Education from the Institute of Faith Education.

Bryan has assisted many school marketing coordinators. He is considered highly by Brisbane Catholic Education and throughout the years has assisted their school marketing personnel.


Family

Bryan lives on the Gold Coast, Australia, with his family. His wife, eldest daughter and son all teach in Catholic primary schools, while his younger daughter attends a Catholic secondary school.

School Marketing e-Handbook: Easy to Use Guide to Market Your School by Bryan Foster

There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood. Is the school newsletter being used effectively?

How is the reputation of the school being enhanced both within the school community and within the broader community?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

How is this a challenge for you? How have others met the challenge?

Written by Bryan Foster

Click 'Comments' below to add your say or see others' views on this school marketing blog post.