The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster is a 369 A4 page e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'. Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.
Below are the Content pages which explain the chapter key headings and subheadings.
The author has been marketing for 20 years within the Catholic Church at both educational and Church levels. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.
The principles within this text could easily be applied to any business, educational or community organization.
About the Author
Acknowledgements
Preface
Introduction
SMA Website
School Marketing Plan Overview Sample
School Marketing Plan and School Marketing Manager
School Marketing Plan (SMP)
School Marketing Manager (SMM)
School Marketing Manager Support Clusters
Branding
Professionalism
Budget
Surveys
School Marketing Plan Evaluation
Regional Marketing Plan
School Marketing - Internet Applications with
Samples and Instructions (including screenshots and live weblinks)
Website
Website Management Software Sample
RSS Feeds
SEOs
Blogs
Emails
e-Newsletter and i-Newsletter
e-Flyer and i-Flyer
Social Networking Websites
Video uploads including You Tube - with Samples
Skype
Chat Rooms
School Marketing and the Traditional Media
+ Instructions
Traditional Media
Media Releases
Writing a Media Release (+ Sample)
Media Interview
Journalists Visiting the School
Photojournalists
Editorial from the School + Sample
The Difficult Media Situation
‘Staged’ events
School Marketing - Advertising in the Media + Instructions
Advertising in the Traditional Media
Newspaper and Magazine Advertising
Creating a Newspaper or Magazine Advertisement Instructions
Radio Advertising
Creating a Radio Advertisement + Instructions + Sample
Television Advertising
Creating a Television Advertisement
School Marketing Relationships
Powerful Stakeholders
School Open Day
Feeder School and Parish Relationships
Feeder School Visitations
Taster Days
Information Evenings
Awards Night / Night of Excellence
School Expos
School Marketing Resources + Instructions
Marketing Resources
Photos – Critical for Success
Prospectus
Producing a Prospectus
Yearbook
School DVD / CD
Front Office and Staff
Telephone `
TXTing
Telephone On-Hold
Newsletter
Commercially Produced Newsletter
Flyers
Posters
Brochures
Signs and Signboards
Promotional Items
Caution – Use of Student Images / Details
Action Plan Activity
Conclusion
Glossary
Bibliography
Index
The School Marketing Manual for the Digital Age (3rd ed) 2010 by Bryan Foster - Contents' blog post was written by Bryan Foster.
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